One of my favorite bloggers who writes thoughtfully about the PR and marketing profession is Rohit Bhargava, who leads Ogilvy PR’s interactive marketing practice out of its Washington D.C. office. PR practitioners and marketers are starting to understand that bloggers can be strategic stakeholders. But how does one strategically–and ethically–reach out to them?
As a starting block to help the profession navigate the landscape, Bhargava and his team has drafted a beta version of Ogilvy’s PR Blogger Outreach Code of Ethics. You’ll find it a good investment of your time to check it out.
