Synovate is into its third year conducting the Young Asians Survey, a 11-market study spanning the media consumption, purchase habits, attitudes, favorite brand and heroes. I thought it was interesting that, according to the survey, “the biggest media junkies can be found in Malaysia (12.9 hours a day), Thailand (12.8) and Hong Kong (12.2). This covers time spent on the internet, watching TV or DVD/VCD/videos, reading newspapers or magazines and listening to the radio.”
The HK press release can be accessed here.
The Singapore survey fact sheet can be accessed here.
If anyone has a fuller report, I’d love to see it!
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