PRSA Proceedings – Breakout: Building Trust During a Media Maelstrom

Kami Watson Huyes , one of the volunteer bloggers at the recently-concluded PRSA International Conference 2007 wrote a most timely and thoughtful post on the conference blog.

In that post, Kami reflected on a conference breakout which explored how social media has changed the way organizations communicate during a crisis (the breakout of the catastrophic Californian wildfires being a case-in-point) both from the standpoint of how the authorities and relief agencies disseminate timely information, to how traditional news media gather stories to supplement their reporting.

Do check out Kami’s post here.

P.S. Kami, sorry I wasn’t able to join you at the geek dinner, but I sure hope our paths will cross again.

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