Archive for the 'social media' Category

New Media Communications Course @ SMU

It was exciting conducting a second round of a two-day program on new media communications for colleagues in Singapore’s public service. On Day 1, participants were brought through some trends and developments of Singapore’s online space, and agencies such as the Health Promotion Board, the National Heritage Board (pics below are of Walter in action), and the Ministry of Education shared case studies, followed by a sharing on Wikipedia.

Day 2 saw many of the participants making their maiden foray into Web 2.0, creating their very first blog posts, contributing their first pictures onto Flickr, and uploading their first YouTube video. Ivan from the National Library Board brought the participants through how to create a podcast. Here are some pics.

The participants came from diverse walks of Singapore’s public service, such as Temasek Polytechnic, MINDEF, the Central Provident Board, the Energy Market Authority, and Tan Tock Seng Hospital, just to name a few. Here is a video of the class in session, taken from Day 1. If you were part of this class, please send me your blog URL. 🙂

The Future of Marketing

Please check out Walter’s recent post on his participation at Verge (OgilvyOne’s Digital Summit). He shares key learnings from Jessica Greenwood’s presentation, which outlined some incisive observations about where marketing is going. One trend is clear, integrated marketing communications campaigns–both horizontal and lateral integration–are the way forward to stand out in an increasingly crowded marketplace and get the attention of jaded consumers.

Social media trends for 2008 by Kami Huyse

‘Tis the season for predictions, and there are many.  But one of the most succint and reflective that I’ve come across is one by San Antonio based new media PR practitioner and blogger Kami Huyse.  Read her post here

On the first trend of the rise of viral videos, I’d have to say that Singapore has had its share.  Most of them, however, have been by “citizen journalists” making social commentary.  On the side of the corporates, the most notorious was the MDA “senior management rap” (an oxymoron, if you ask me).  By and large, companies here have not caught on to this trend.  In fact, when famed British 3D street artist Julian Beever was in Singapore last year at the expense of Nokia, the Singapore office failed to leverage on a new media video campaign to boost the reach of its PR program, unlike Aveeno, whose YouTube campaign garnered significant attention (read my earlier observations here).

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Explore Singapore! – An integrated marketing campaign by Singapore’s National Heritage Board

My friend Walter heads the corporate communication and industry promotion division at Singapore’s National Heritage Board, and I thought they have rolled out an interesting, multi-faceted marketing campaign, called Explore Singapore!

The campaign (ongoing till Dec ’07) features a gamut of activities from a sleepover at the Philatelic Museum to a grandparents’ day gentle walk at the Asian Civilizations Museum (which incidentally, is host to a world class exhibition called the Nalanda Trail: Buddhism in India, China, and Southeast Asia).  The face of this campaign is Mark Lee, a controversial choice, but given the objective to bridge the gap between museums–which suffer from the perception of being pursuits for the high-brows and elites–and the masses I think the choice was appropriate.  In fact, one of the activities Lee will be hosting is an open house with taxi drivers at the Singapore Art Museum. 

To extend the reach of the program, NHB has designed a social media component that is well-integrated with the overall campaign.  This is in the form of a photoblogging contest

This is where I will take the liberty of lifting text from Walter’s blog (do you mind, Walter?).  To take part…

___________________

Simply follow these easy steps:

1) Attend an Explore Singapore! event. Take lots of pictures.
2) Blog about it on your blog (remember to post the pictures!)3) Visit the Explore Singapore! Heritage In Pictures webpage. Register your blog post URL there.

4) If approved, your blog post will be posted on the contest listings page.

5) Check back regularly to see if your entry is up. If at first you don’t succeed, try try again.

6) Get your friends to check out your entry by putting this Brag Badge on your blog.

Celebrity photographer Dominic Khoo of www.whatisthesight.com will select the winners, who will receive an exclusive National Heritage Board winners’ certificate to be placed on their blogs.
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PRSA Proceedings – Breakout: Building Trust During a Media Maelstrom

Kami Watson Huyes , one of the volunteer bloggers at the recently-concluded PRSA International Conference 2007 wrote a most timely and thoughtful post on the conference blog.

In that post, Kami reflected on a conference breakout which explored how social media has changed the way organizations communicate during a crisis (the breakout of the catastrophic Californian wildfires being a case-in-point) both from the standpoint of how the authorities and relief agencies disseminate timely information, to how traditional news media gather stories to supplement their reporting.

Do check out Kami’s post here.

P.S. Kami, sorry I wasn’t able to join you at the geek dinner, but I sure hope our paths will cross again.

New Media Communications Course at SMU

The past couple of days have been really exciting for me.  In collaboration with the Civil Service College, I facilitated a two-day New Media Communications Skills course held at the Singapore Management University.

The partipants, drawn from Singapore’s public service, came from diverse organizations such as the Police, National Parks Board (which incidentally, has started two blogs: Young Gardeners and Gardening Voices), and Central Narcotics Bureau.

This hopefully is a seed of a greater awareness of new media culture in the public service.

Here is a YouTube clip of my class.


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