Archive for the 'video campaign' Category

Social media trends for 2008 by Kami Huyse

‘Tis the season for predictions, and there are many.  But one of the most succint and reflective that I’ve come across is one by San Antonio based new media PR practitioner and blogger Kami Huyse.  Read her post here

On the first trend of the rise of viral videos, I’d have to say that Singapore has had its share.  Most of them, however, have been by “citizen journalists” making social commentary.  On the side of the corporates, the most notorious was the MDA “senior management rap” (an oxymoron, if you ask me).  By and large, companies here have not caught on to this trend.  In fact, when famed British 3D street artist Julian Beever was in Singapore last year at the expense of Nokia, the Singapore office failed to leverage on a new media video campaign to boost the reach of its PR program, unlike Aveeno, whose YouTube campaign garnered significant attention (read my earlier observations here).

kamihuyse1.jpg

What’s your New Year resolution? – A YouTube video by Singapore’s Health Promotion Board

Singapore’s Health Promotion Board, the state agency charged with building a nation of fit and healthy Singaporeans, has made its first foray into online video campaigns.

The video, uploaded onto YouTube, takes viewers through the trials and tribulations of “Clara,” who decides to take a smoke break to seek solace from a hounding boss, to quite unexpected results. 

The video is also available at Freshair.sg, the smoking cessation website targeted at women.  One suggestion I have is for both the video and the microsite to be more visible from the corporate HPB site (or at least the Quit Smoking section).  Otherwise, I think it’s a great start, although patience is required to keep trying until one produces a hit.  If anything else, the messages are targeted and intended.  Referring to the inadvertent and notorious MDA “senior management rap” (an oxymoron, isn’t it) YouTube video, I don’t believe that even bad publicity is good publicity.

What do you think of the video?  To appeal to the pragmatic sensibilities, there is a lucky draw from viewers to share the video with friends.  Sign-up here.


Flickr Photos

DSC07473

DSC07471

DSC07430

DSC07428

DSC07426

DSC07424

DSC07421

More Photos

MyBlogLog

div class="mblrr_v">

Recent Readers

View My Profile View My Profile View My Profile View My Profile View My Profile
Add to Technorati Favorites
Add to Google
Add to My Yahoo!